period-proof underwear that works shop new styles

if we all had periods, maybe we’d be more comfortable with them.

Nearly half of the world’s population has a period, yet we still shy away from having open conversations about them. So we thought to ourselves — what would the world look like if everyone had them?

Shame and secrecy have surrounded the topic of periods for too long — for our first national campaign, we wanted to bring the conversation to the forefront. Take a peek behind the scenes of our commercial:

Some people look at periods as a problem to be solved — but we're not about that. It's time to accept it as a part of us.

for every person with a period

for every person with a period

From lighter days to heavy days, we’ve got a period-proof style to support every type of flow.