The THINX team cares very much about what we put in our bodies, whether it’s choosing organic food or organic tampons (or organic wine tbh). But, do we pay as much attention to what we put *on* our bodies (other than our THINX, of course)?

Last week, Emma Watson launched an instagram (@the_press_tour) to document her Beauty and the Beast press tour style. The IG is dedicated to showcasing sustainable, eco-friendly, ethical designers and clothing. As a longtime advocate of sustainable fashion (remember her dress made out of  recycled plastic bottles at the 2016 Met Gala?) Watson is the perfect celeb to showcase how sustainability can be stylish as well as good for the world.

Obviously, not all of us can afford the bespoke Louis Vuitton and Stella McCartney pieces Emma has been rocking (a girl can dream tho, right?), but there are some practical things you can do to make your wardrobe more ethical & sustainable:

Marie Kondo that sh*t!

I don’t mean literally, because I bought The Life-Changing Magic of Tidying Up and my room is still untidy (okay messy, it’s messy) and my life unchanged. What you should do is spend some time working out what clothes you love, and what is just hanging around taking up space.

Make a pile of clothes you don’t actually wear (Rule: if you haven’t worn it in 12 months, it got to go) and donate them to a thrift store. Be ruthless. The aim is to keep your wardrobe limited to the essentials you really wear. Filter out the noise and the temptation to buy into trends that don’t actually work for you.

Shop smarter

When you do need something (and I mean actually need, not like: “I *need* a gold faux-fur trimmed raincoat that isn’t waterproof but so cute”), spend your money wisely. This might mean buying less at a higher quality (and a higher price point) and not choosing cheap, “disposable”, fast fashion. Shop at thrift stores or from labels that deserve your hard earned $$. Look out for brands that are transparent about their labor practices, or that make clothing from natural fibres like organic cotton, or recycled materials.

How do you keep your wardrobe green, lean, and ethical? Share your tips below!

by Team Thinx